New Logo Announcement: Introducing SMS Architects’ New Brand Identity

Over ten years ago we started on a new journey and opened SMS Architects. As our business has grown and transitioned over the years, we felt it was time to refresh our brand to better represent who we are going forward. We are proud to announce the new look of SMS! This new logo represents all the qualities we stand by and our ongoing evolution as a company. Basically, our new logo solidifies our most popular identification within our office, client-centric design through new colors and fonts. We wanted our new design to exemplify our strong brand of equity through trust, loyalty, intelligence, creativity, warmth, professionalism, security, and energy. We retained the logo’s core elements due to our profound roots and abundant history. We believe our new look better represents what we have become since 2009. As you will notice we had to alter our colors – you can’t really blame us, they were white and olive. But in the last few years we have changed a lot: we have dedicated ourselves to build strong relationships with our colleagues, clients, and partners, expanded our full-service firm and became involved with small and big projects, and we have concentrated on the excellence of a client-centric firm. Our new look matches our connection of values, design, and the clients we serve.

Within the next upcoming weeks, we will update all our marketing literature and online presence with our new logo. We believe this modern take will expand our community connection and commitment to continue to better ourselves within the industry.

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Esmeralda Maldonado

Technical Designer

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A Founding Principal of SMS Architects, Joseph Smart, Retires