About — SMS ARCHITECTS

SMS Architects is a multifaceted full-service architecture firm specializing in commercial mixed-use, retail, adaptive reuse, residential, and hospitality projects. As we celebrate our fifteenth year, our portfolio features a range of completed ventures, from signature single tenant retail spaces to large-scale developments.

Our comprehensive range of services includes feasibility studies, programming, entitlements, master planning, interior design, and conceptual design through project delivery.

Our dedication to design excellence is at the core of everything we do. Starting from the initial conceptualization, we strive to not only meet but exceed our Clients’ expectations. We view design as our driving force, guiding us toward our mission of creating meaningful spaces for society, driven by innovation and collaboration.

Leadership

Greg Simonoff

CEO | PRINCIPAL
Greg Simonoff is a Founding Partner and Principal of SMS Architects. With extensive experience in management and design, Greg oversees the firm’s wide range of project types. He ensures that the Client’s design intent is accurately executed and balanced in accordance with their business considerations.
Before founding SMS Architects, Greg was the Director of Retail / Mixed-use at MBH Architects in Newport Beach and a Principal at MGA Architects in Irvine, California
ICSC/ NCARB
Stephanie Gilbert

Co-CEO | PRINCIPAL
Stephanie Gilbert works closely with our CEO, overseeing the firm’s management and leading the business development efforts. She is also responsible for managing the firm’s finances and business interests. Growing up in her family’s architecture and construction business, specializing in architectural glazing, laid the foundation for her expertise in the architectural field.
Prior to joining SMS Architects, Stephanie worked with the team at MBH Architects and transferred her expertise to help establish and grow SMS Architects.
ICSC/ NAIOP/ ULI / BIA
Brandon Dedmon

CHIEF EXECUTIVE ARCHITECT | PRINCIPAL
Brandon Dedmon contributes his years of experience on a diverse range of project types in the Architecture industry and has a track record of successfully delivering complex projects.
Brandon successfully led and delivered projects at MBH Architects and at SMS Architects. He plays a pivotal role in leading and managing the company’s project teams, effectively guiding project managers, and exceeding client expectations.
AIA
Nicolas Biddle

DESIGN PRINCIPAL | MANAGING DIRECTOR
Nicolas Biddle is responsible for creating, developing, and presenting design solutions to our clients. Nicolas has worked on a variety of large-scale, residential, retail, and mixed-use international projects. Before joining SMS Architects, he was a Design Architect for Elkus Manfredi Architects and worked at Jean-Paul Viguier Architects in Paris, France.
Nicolas prioritizes place-making and forming meaningful design projects at multiple scales.
AIA/ FITWEL/ ICSC/ NCARB
Hessam Vakili

MANAGING DIRECTOR | URBAN DESIGN
Hessam Vakili is a design advocate with over two decades of experience, dedicated to excellence and community enrichment through innovative design solutions. With a diverse background spanning mixed-use developments, educational campuses, residential housing, and large-scale urban projects, he brings a holistic approach to every endeavor.
Having worked with renowned firms like Gensler and Elkus Manfredi, Hessam is recognized for his leadership and commitment to delivering impactful results. Beyond his professional achievements, he is passionate about mentoring emerging designers and contributing to philanthropic causes, embodying a dedication to shaping a better future through design innovation and community engagement.
Assoc. AIA/ASLA / ULI / ICSC / LEED AP